The futures we inhabit are shaped by the questions we dare to ask now

Part research studio, part inquiry garden, part brand strategy practice

For future-facing brands, labs, small businesses, institutions and social organisations growing new narratives in their field.

We start with deep listening and fieldwork in the margins, Working between street and soil, where culture moves fast and where wisdom grows slowly: From neighbourhoods, to youth spaces, food tables, protests, infrastructures of care, circles of repair, more-than-human worlds.

From there, we build your root system: the story, the platform that helps you communicate coherently into the world.

We work with organisations at the edges of culture, ecology, health, food, sport, politics, music, care, design and systems change.

Let's explore your challenge together

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Offerings

SEEDLING:

Cultural insight, audience research, ecosystem intelligence, sector provocations

ROOT SYSTEM:

Brand strategy & positioning, narrative building

POLLINATION:

Activation, partnerships, workshops, gatherings & experience platforms

Ethnographic research

Decolonial marketing

Embodied world-building

More-than-human inquiry

Biomimicry

Methods

Recent Clients & Partners

Nike, Spotify, Every Foods, Spore Initiative, Hybrid Xperience, mdlbeast, Abu Dhabi Sports Council, Special Olympics, Raumsonde, EDOGOODS, refugeworldwide, Conflictfood, Andek Akkoub, Fighting Seeds, Protein, MAD, AOQ, on road, Zalando, VICE

When the old world cracks, new futures need roots.

Let's have a chat